How can we improve Lavalite?

Hi! Your task is very familiar to me - I also recently worked on a project where exactly this was needed - a "live" and effective funnel. Honestly, standard templates did not give the desired result. I started looking for non-standard approaches and eventually came across an article on https://matterapp.com/blog/building-a-high-converting-marketing-funnel about building a high-converting marketing funnel. This really changed the course of the project. The first thing I implemented was personalized microinteractions at each stage, based on user behavior. The second was a reverse funnel: I started with the retention and loyalty stage, and then built steps upward. This helped to immediately build a path leading to real value for the client.

My project also had the task of creating a truly working marketing funnel that does not just lead the client through the stages, but forms long-term relationships with them. Of the non-standard approaches that I implemented, I want to highlight personalization at a deep level - not only addressing by name, but also adapting content to the user's behavior in real time. This allowed us to significantly increase engagement. I also added an element of gamification - simple interactive tests and quizzes that gently warm up interest and provide useful feedback. Instead of classic mailings, I made a series of video messages from real employees - this added a human factor and increased trust. The result is that conversion has increased noticeably, and clients have started to return more often.